UK Websites Push Pay-Per-Click
June 23, 2010 by Alice Allan
Two UK job websites are starting new pay-per-click advertising campaigns in an effort to increase their traffic.
To begin with, niche portal theitjobboard.co.uk has signed up DBD Media to run a pay-per-click advertising campaign. Along with driving traffic to the itjobboard.co.uk, the aim of the campaign will be to increase visitor numbers at sister websites in Germany, Holland and Belgium.
Meanwhile, UK classifieds portal fish4.co.uk has enlisted Gravytrain to run its latest pay-per-click campaign.
fish4.co.uk, which lists jobs along with real estate, cars, holidays and personals, is looking to target more recruitment agencies and increase job listings. onrec.com reports that Google AdWords will be part of the new campaign.
fish4.co.uk quotes NORAS and ABC electronic figures that put its monthly unique visitor total at 3.3 million, which it says makes it the UK’s leading recruitment website. However, that’s a claim echoed by fish4.co.uk competitor reed.co.uk.
For its part, theitjobboard.co.uk says it has a user community of over 300,000 IT professionals who can view over 25,000 jobs per day.
Related posts:
- jobsite.co.uk Ad Push Begins UK jobs portal jobsite.co.uk has started its January advertising push, which involves a month of TV advertising along with Video on Demand and mobile campaigns. The TV ads star actor Max Beesley and are the same as those seen on...
- Campaign Pays Off for jobsite.co.uk New figures from jobsite.co.uk provide some food for thought for those still doubting the effectiveness of mobile advertising. The UK jobs portal says its mobile advertising campaign, which ran during January and February this year, resulted in a 427 percent...
- theladders.co.uk Launching TV Ads Executive jobs website theladders.co.uk is to launch a national TV campaign to promote its service for £50k plus executives. The UK jobs website, which is linked to a sister website in the US, will run its campaign during January and...
- oilcareers.com Opens in US oilcareers.com has taken the next step in its "ambitious six month plan" with the opening of a US office and the launch of a major push for candidates. The specialist portal, run by leading UK job board jobsite.co.uk, covers jobs...
Related posts brought to you by Yet Another Related Posts Plugin.
[...] few weeks ago, theitjobboard.co.uk signed up DBD Media to run a pay-per-click advertising campaign with the aim of increasing visitor numbers. [...]