IHG Succeeding with tweetmyjobs.com
March 5, 2010 by Alice Allan
InterContinental Hotels Group (IHG) says it received more than 18,000 views from job seekers in January thanks to its partnership with tweetmyjobs.com. The apparent success of the strategy gained tweetmyjobs.com a profile on fastcompany.com, but has also sparked debate.
tweetmyjobs.com users subscribe to Twitter “channels” to receive text messages on their mobile as soon as positions become available. IHG posted more than 1,000 open positions through the platform in January, and says the strategy has since filled positions – from finance manager to bar server – around the world.
tweetmyjobs.com says IHG is just one of over 7,000 companies currently using the service, and that it sent out more than 1.2 million Twitter job postings in the last 30 days.
But a recent discussion on the collegerecruiter.com blog shows not everyone is convinced. While collegerecuiter.com president Steven Rothberg argued tweetmyjobs.com delivered low cost-per-click, jobboarddoctor.com founder Jeff Dickey-Chasins highlighted the importance of application numbers and maintained that the number of clicks was still comparatively low.
tweetmyjobs.com founder Gary Zukowski responded, emphasising that hires were made through IHG’s campaign, and stating that the return-on-investment calculations for social media may not be as straightforward as those used for traditional job boards.
“At the end of the day, social media recruiting is not going to fully replace traditional means of recruiting,” Zukowski said. “It’s an augmentation. It helps recruiters qualify candidates better, and gives them a more comprehensive toolbox.”
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- Interview with Gary Zukowski – tweetmyjobs.com The rise of social media has created a swathe of jobs-related services aiming to take advantage of the social web. tweetmyjobs.com is one such offering - a Twitter-based job posting service that allows users to subscribe to Twitter “channels” and...
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We all need to remember that whether the employer is using a sourcing tool like career fairs, open houses, employee referral programs, TweetMyJOBS, CollegeRecruiter.com, Monster, Careerbuilder, etc., that the tools are just tools. None are going to be the silver bullet.
The incredibly low costs delivered by TweetMyJOBS to deliver candidates to the employer’s web site are great, but the volume is likely not nearly sufficient for an employer like InterContinental Hotel Group. IHG and TMJ never claimed that the volume was sufficient for all of IHG’s needs but clearly TMJ has delivered exceptional value to IHG.