monster.com Heads for Super Bowl

The acquisition of Yahoo! HotJobs has already made this a big week for the Monster brand, and it looks set to remain in the headlines for a few days yet. Next, monster.com’s recently launched promotional push will continue with the announcement of its “director of fandemonium” during the Super Bowl XLIV pre-game show.

Voting to choose the winner, who will receive a cash prize and take part in behind-the-scenes action at several marquee NFL events during the 2010 season, continues until midnight tonight.

A TV commercial for monster.com, focusing on a fiddle-playing beaver, will also air during the Super Bowl broadcast.

To add to the hype, monster.com is promoting its “6Sense” search technology, launched for US customers in October, as recruiting game changer.

monster.com claims 6Sense provides only relevant job search results and matches job seekers precisely with opportunities. Despite the stated benefits of the new search, monster.com users can still opt to use the portal’s standard search if they prefer.

The search technology, developed through Monster’s 2008 acquisition of Trovix Inc., powers a suite of search products including monster.com’s Power Resume Search, Candidate Spotlight, and Seeker Job Search. monster.com says its semantic search technology utilizes intuitive, concept-based searching, with a human-like understanding of the recruiting process and hiring needs.

“While traditional keyword search engines are limited in their ability to distinguish concepts and meanings of words and cannot address things like recent vs. dated experience, the intelligence of the 6Sense technology contextually interprets the meaning behind words and concepts rather than relying on the narrow, literal meaning of keywords,” monster.com explains.

searchenginewatch.com has published a positive review of the 6Sense-powered search capabilities. “[This is] the kind of tech that needs to expand to other search verticals and search in general,” writes contributor Nathania Johnson.

Related posts:

1. New Ad Campaign for monster.com A new advertising campaign for monster.com, the US version of global jobs portal network Monster Worldwide, was launched with a TV ad broadcast on Monday night. The TV ad, aired during the AFC Championship Game, shows a failing bogeyman using...
2. Staff Movement at Monster There have been a few changes at Monster Worldwide this week, with a new public relations agency on board and its sales rep of the year moving on to support a recruiting technology company. ...

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