NORAS to Double In Size
September 8, 2009 by Emma Sorensen
Enhance Media is reporting that a record number of job boards will participate in its annual UK National Online Recruitment Audience Survey (NORAS) next year.
The NORAS 2009, which surveyed more than 50,000 candidates across 31 online job boards, is the UK’s largest online recruitment research project and is used by over 10,000 subscribers to help them select the right job board for their recruitment needs. With over 60 leading UK job boards already signed up to take part, NORAS is set to double in size in 2010.
Giles Guest, Managing Director of Enhance Media, the online recruitment research and strategy company that produces NORAS commented:
“The dramatic increase in the number of job boards participating in NORAS proves that there is a growing demand for metric based analysis in the online recruitment market. We are delighted that so many job boards have chosen to take part in 2010.”
Oliver Lewis, Head of Digital Recruitment Sales at News International added:
“NORAS provides Times Online Jobs with powerful user information and helps to improve the quality and professionalism of the job board industry. We are delighted to continue our participation in 2010.”
The NORAS is the UK industry benchmark for independent online recruitment research and is used by leading publishers such as The Times, Guardian and Telegraph, large multi-discipline sites including Gumtree and Fish4, and a growing portfolio of specialist industry job boards. The findings can help employers choose the right job board for their recruitment needs and enable participating job boards to deliver a more intelligent, targeted service to their clients and candidates.
Jeremy Pointer, Sales Manager at jobs.ac.uk commented:
“We have been part of NORAS since the start and find the data it provides about our audience very useful, especially when promoting our services to customers”.
The NORAS are in their eighth year and the results are free to download at noras.co.uk.
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