jobserve.com Introduces Pay-For-Performance

International jobs website jobserve.com has just launched a new pay-for-performance product which it hopes will alter the way recruiting online is viewed. It follows similar moves by monster.com and Yahoo! HotJobs, among others.

Currently the new product is available in the company’s UK, Canada, USA and Australia businesses.

The product differentiates itself from some of its competitors’ offerings by using screening questions to filter out unwanted applications (which in turn influences the application cost) and also uses a network of specially chosen sites to push the job out to. The result is that quality applications can be sourced at a fraction of the cost of both advertising and labour in processing applications.

jobserve.com claims to be the world’s first Internet recruitment service and was founded in 1993. Founder, Robbie Cowling, said:

”In the first instance job boards were places to find job adverts that looked just like they did in print. The extra convenience of using the internet is that you can apply immediately you see the advert online and it is accessible 24/7. Both professional recruiters and job seekers quickly saw this was the new paradigm and although corporate recruiters have, up until recently, been slower to adopt – job boards are now definitely considered to be the new business model for recruiting.”

Despite the new online medium, pricing models for adverts posted on the Internet have largely remained the same as the old print model. jobserve.com argues that it saw flaws in the new model, as online job boards know how many candidates view each advert and how many applications each job gets.

Cowling continued, saying:

“The old ‘pay and pray’ pricing model was a legacy issue from the print days and we have recently introduced our alternative offering of a ‘P4P’ model (pay for performance). The future for the recruiting industry lays not only online but also in only paying for what is delivered. Recruiters only get paid for placements, so we job boards should only get paid for applications.”

jobserve.com believes that its new pricing model will drive down revenues of the job boards that fail to perform and could result in a further shakeout in the industry.

The company also argues that with more technology being applied to online recruiting, today’s leading brands are facing a stiff challenge from the smaller, technically-driven job boards.

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