Yahoo! HotJobs Introduces Pay Per Candidate

US search engine Yahoo! HotJobs has introduced a new Pay Per Candidate product that allows recruiters to pay for clicks or completed job applications rather than per listing.

As outlined in the diagram below, recruiters purchase credits (known as “Applys”) for each job posted, but their account is only charged when a candidate applies for the job listing or clicks through to their hiring website. Recruiters can shift unused credits to other open positions.


If a candidate completes the entire job application on the HotJobs website, recruiters can create a questionnaire to pre-screen candidates and pay only for those that pass. Alternatively, the recruiter is charged each time a candidate clicks through to their company’s hiring website.

In terms of pricing, the Pay Per Candidate FAQ states: “You can work with your Yahoo! HotJobs sales representative to discuss your hiring needs for that particular position and determine how many Applies to assign per job.” It goes on to say that “The price per Apply varies by industry”, but does not elaborate.

In a press release titled “We’re serious about performance and you should be too”, Yahoo! explains that the Pay Per Candidate model “will help recruiters tie their dollars directly to results, allocating their budgets to only the most relevant candidates while speeding up the recruitment cycle.” According to Yahoo!, the product will be formally introduced to the recruitment community at the Society for Human Resource Management Annual Conference next week.

Chris Merritt, vice president and general manager of Yahoo! HotJobs, explained the thinking behind Pay Per Candidate:

“Recruiters are being asked to find top talent using fewer resources than ever, and Yahoo!’s Pay Per Candidate model gives them the tools to increase the accountability of their listings. With recruiters facing resume overload in today’s job market, the Pay Per Candidate solution will allow them to spend their time and budget on only the best candidates.”

Yahoo! HotJobs is one of the top three US jobs search engines. Alongside market leader careerbuilder.com and monster.com it competes for the web traffic of job-seeking Americans, and also contains international job listings. We reported on rumours that Yahoo! HotJobs might be for sale in April this year, but also noted that these rumours are not deterring members from joining the Yahoo Newspaper Consortium.

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