onewire.com Launches Ad Campaign
May 28, 2009 by Emma Sorensen

You might think that people are only losing their jobs in finance, but onewire.com disagrees. The US based hiring and career management tool for the finance industry is launching a new ad campaign across TV, radio, print and online to help and encourage job seekers to gain an edge in the increasingly crowded finance employment market.
The message is that despite a lot of the fear and uncertainty in finance, that top firms are hiring and they’re using onewire.com to find candidates. The ads call for job seekers to visit onewire.com to build a confidential and detailed profile to give them an edge in landing their next finance job.
onewire.com was founded in 2008, and is powered by a patent-pending match algorithm to match candidates with companies. The website enables finance professionals to quickly and easily build extremely comprehensive profiles that detail every facet of their experience, education, interests and career goals. Once a profile has been created, it is searchable by finance firms looking for a prospective candidate that matches a highly detailed search query. The candidate’s information is always kept completely confidential.
“Finance professionals are growing increasingly frustrated in their job searches as they struggle to differentiate themselves in what has become an overwhelmingly crowded market. On the hiring side, finance firms are having just as much trouble finding the best candidate for available jobs as a result of being inundated with resumes,” said Skiddy von Stade, chairman, OneWire. “We created OneWire to solve these problems and with the top firms now working with us to find candidates, job seekers can give themselves an edge by creating a free, confidential profile today. Our forthcoming ad campaign announces that career opportunities do exist for finance professionals and that OneWire.com can help take their careers to the next level.”
The campaign will run in major markets that host a high percentage of finance firms and professionals, such as New York City, and expand to include the entire eastern United States. Ads will appear on television, online, in print, on the radio and in out-of-home advertising (phone kiosks) throughout the month of June.
Ads will go live next week and you can have a sneak peek at one below:
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